Skip to main content

Archives: January 2020

4 Challenges That Come with Marketing Your Own Home

If you’re looking to list your home this year, we have some good news—2020 is forecasted to be a seller’s market, which means most properties will sell quickly and for a higher price than normal. Although buyers are scrambling to find somewhere to settle down, even the most desirable homes still need some marketing to attract a broader audience.

Thinking about selling without the help of an agent? Here are four challenges you might not have thought about—and why you should probably consider working with a pro instead. 

Reaching Out to Buyers

Laptop and phone

Real estate is always evolving, and nowadays, most homebuyers are using the internet, apps, and more to do their research before scheduling an in-person tour. That means if you want to reach an even broader audience, you’ll have to look further than just Zillow. With so many new platforms to choose from, It’s hard to know where to promote your listing—but working with an agent will open the door to even more options (and mean less work for you!).

Not sure where to start? Working with a licensed real estate expert will give you access to the Multiple Listing Service (MLS), which is the number one way that buyers search for homes. The right agent will reach out to their broad network of contacts, host open houses, take advantage of social media, and feature your home on top real estate apps.

Taking Professional Photos

Man holding a camera

Now that we’ve entered the digital age of real estate, it’s essential to get your space looking its best on a screen. Wondering how to make an unforgettable first impression? High-quality listing photos can help lure buyers into your home, especially if you highlight its best features. 

Although smartphone cameras have come a long way, they still can’t hold a candle to the power of a professional photographer. If you want a picture-perfect listing, working with a pro is the way to go—they’ll use the right angles and lighting to make your home appear bigger and brighter. Agents can even create virtual tours and take aerial photographs, which allow buyers to get an in-depth look at your home from the comfort of their couch.

Perfecting Your Listing

Women using a computer

Want to craft a flawless listing? It’s not as easy as you might think. Most buyers prioritize price, square footage, and the number of bedrooms and bathrooms—and you should include all of these in your home’s description. However, there’s more to it than just mentioning the basics. 

Because many buyers preview homes online first, a good description will set your listing apart from the rest. Highlighting special features, such as outdoor entertaining space or custom cabinets, will have potential buyers falling in love at first sight. If writing isn’t your forte, you might want to consider turning to an agent instead. They’ve probably crafted hundreds of listings in your area, so they’ll know how to appeal to prospective buyers.

Pricing Right the First Time

House figure with coin stacks and alarm clock

No matter how well you market your listing, even the most beautiful homes can linger on the market if they aren’t priced correctly. Unless you have plenty of real estate experience under your belt, you could end up making a costly mistake by setting a price without the help of a specialist. If you list too low, you risk losing hard-earned equity—but asking too much will drive buyers away.

If you’re feeling a little lost, you might want to let a professional crunch the numbers for you. The right agent will be familiar with what other homes are selling for in your area, and they’ll be able to figure out how you stack up against the competition.

Take Your Next Steps

Are you ready to team up with an agent and take the hassle out of selling? Let us do the heavy lifting for you! We believe there’s no such thing as too many questions, so feel free to reach out to learn more about navigating the selling process, as well as our effective marketing strategies.

10 Steps to Buy a Home in Albuquerque in 2020

Real estate conditions look good for 2020—mortgage rates are low, prices are stable, values are high, and there are lots of great homes for sale, especially in the Albuquerque area. It’s a great time to buy a home, so it’s no surprise many would-be buyers have decided to make 2020 the year they finally buy!

Is your 2020 New Year’s Resolution to buy a home? Here are 10 simple steps to get you started.

Step 1: Track your spending

calculating spending

First things first. Take a look at your finances. Analyze all the details of your income and spending to determine how much you make versus how much you spend. When taking a closer look at your spending, you might find that you’re spending more in certain areas than you thought—or paying for things you don’t need or have forgotten about.

Step 2: Figure out how much you can afford

calculating a budget

While you’re looking at your spending, try and figure out how much you might be willing or able to spend on your mortgage. Don’t forget to include other expenses such as utilities and regular maintenance. If your perusal of your spending found some areas you can cut down on expenses, even better.

Step 3: Get serious about saving

saving money to buy a home

If you aren’t already putting money regularly into a savings account, it’s probably time to start. Though there are a number of loan options in this day and age that don’t require a full 20% down payment, most do require some amount of upfront cash—plus closing costs.

Pro tip: Did you cut down on some monthly expenses? Take the money you were previously spending on that old magazine subscription and put it into your savings account instead. You won’t even miss it!

Step 4: Start talking to lenders

talking to a lender

Once you’ve started sorting through your finances, the next step is to get a professional involved. Start by inquiring at banks or credit unions you already work with to see what types of loan options they might be able to offer you. You may also want to ask around for local recommendations, too.

Step 5: Get prequalified

getting prequalified for a loan

Once you start talking to lenders, they’ll likely want to get you prequalified for a loan. Even if you’re not quite ready to jump into the home search just yet, getting prequalified can be quite helpful. Not only will it ensure that you can qualify for a loan (and there are no red flags), it will also show you how much you qualify for—and even break down your monthly mortgage costs at various home prices.

Step 6: Find an agent

working with a real estate agent

Buying or selling, a real estate agent is an invaluable tool. Agents offer a wealth of knowledge, as well as tools and resources, that will help you find the right home in the right spot at the right price. Not to mention, your agent can make recommendations for local vendors (like inspectors or lenders), can handle all the communication between yourself and the seller, and will walk you step by step through the whole process to ensure nothing is forgotten or overlooked.

By the way: Sellers pay agent commissions, so as a buyer, using an agent is FREE. That’s right. Free.

Step 7: Determine wants and needs

determining important home features

Once you’ve sorted through the financial side of things, you can start thinking about the more fun side—the actual house you’ll be buying. Before you jump into the search, spend some time thinking about what you really want and need in a home. Separate needs (essential must-have deal-breaker features like beds, baths, yard, or location) from wants (things you’d strongly like to have but aren’t 100% required) from likes (bonus features).

Step 8: Start searching

searching homes for sale

Once you’ve got your list set, use a home search tool (we think ours is pretty exceptional because of how customizable it is) to set criteria based on your wants and needs. You likely won’t be able to get all your wants and needs, so start by searching for homes that only meet your needs. Based on your search results, you may be able to start adding in wants.

Step 9: Make adjustments

adjusting wants and needs

What if your search didn’t return anything or you just aren’t seeing a home you like? You might need to reevaluate something. Be careful that you don’t include too many absolute “needs”, and try to refrain from adding “needs” that might be fairly easily or inexpensively updated (like flooring or countertops).

Depending on your needs or preferred location, it’s possible you’ll need to evaluate your budget, too. That might mean cutting more expenses or even pushing back your timeline a bit to give you more time to save.

Step 10: Start the tours!

taking a tour with a realtor

Now the buying really begins! Once you’ve got your budget and your criteria aligned, it’s time to get serious about searching. Your agent will likely schedule some tours, then circle back with you to get your opinion and work from there.

It’s helpful to take notes or photos as you tour, as homes can start to blend together after a bit, or you might not remember all the details after you leave. And don’t be discouraged if you don’t find the perfect home right away—home searching takes time!

Ready to Buy a Home in Albuquerque?

Ready to start your home search and buy a home in Albuquerque? We’re here to help! Contact the Feils today to learn more about how we can help you get to know the area and find the perfect home in just the right spot.

Let’s Get Started

By giving us your phone number and email address, you are giving Susan & Alicia Feil permission to contact you via email or phone.