Key takeaways:

• Listing alerts send new homes straight to your inbox as soon as they hit the MLS, and they’re the easiest way to keep up with the competitive market.
• Listing alerts aren’t just useful for buyers—they can also help sellers stay up-to-date on other current and sold properties in their neighborhood.
• Signing up for listing alerts only takes a minute, and you can always contact us to schedule a tour if you see a property you love!

Why Every Buyer and Seller Should Sign Up for Listing Alerts

Today’s real estate market is more fast-paced than ever—in fact, it’s not uncommon for a home to sell above asking price not long after it’s listed. So if you’re serious about buying, you need a to-the-minute resource to help you stay ahead of the competition.

This is where listing alerts come in handy. Just use our fully customizable filters to narrow down your search, and you’ll receive an email right when a home matching your criteria hits the market. And if you’re thinking about selling, you can also use listing alerts to scope out the competition in your neighborhood. 

Want to learn even more about the benefits of signing up for listing alerts? Here are three additional perks that every buyer and seller should know about.  

You’ll immediately see listings that match your criteria

Your home is likely one of the biggest investments you’ll ever make, which means it’s okay to be a little picky. Our listing alerts can be customized to your exact parameters, so you’ll know as soon as the right property becomes available. Take a look at our easy-to-use search tool to get started—we have filters for price, size, neighborhood, and even specific home features!  

You can create a portfolio of your favorite homes

When you sign up for our listing alerts, we’ll automatically create a personalized property organizer to help you keep track of all your favorite homes. Not only is this feature easy to use, it also allows you to save the listings you want to see in-person. You can even use your property organizer to schedule a showing, take a virtual tour from the comfort of your couch, or get in touch with a local agent for more information.

Sellers can keep up with sold listings, too

If you’re like most buyers, you probably have an existing home you need to sell before you make a move. That’s why we designed our listing alerts to work with both active and sold homes. All you have to do is set your desired criteria, and we’ll send over listings right when they go under contract.

Wondering how listing alerts benefit you as a seller? By scoping out sold homes in your neighborhood, you’ll get a better idea of how fast and how much your home could sell for—you might even pick up some staging tips along the way, too. As if that isn’t enough, you can also browse other current listings to get a better idea of your competition!

Get the Latest Homes Sent Straight to Your Inbox!

Ready to sign up for listing alerts? We’re here to help! Contact us today to set up your first alert—we’d be happy to guide you through the process if you have any questions. And if you’re thinking about buying or selling soon, drop us a line for even more helpful information. We’re always here to lend our expertise.

Key takeaways:

• For years, Zillow has been one of the most popular real estate sites for buyers, sellers, and daydreamers—but it might not be the most reliable option for serious house hunters.
• If you want to shop the hottest deals and see homes before they hit the market, it’s better to work with a local agent.
• Need help finding the perfect home? Reach out to us today to get a head start on your search!

Why Zillow Isn’t the Best Option for Serious Homebuyers

We’ve all probably spent more time than we care to admit scrolling through listings on Zillow. While this popular real estate website might be good for daydreaming, it’s not always the best resource for buyers who are searching seriously for a home. In fact, according to a report by the Washington Post, some of Zillow’s “listings” aren’t actually on the market at all, and they could potentially contain inaccurate information.

Looking to stay ahead of the competition in today’s fast-paced market? Here’s why you should work with a local agent instead…and maybe even avoid Zillow altogether.

Zillow doesn’t always list Coming Soon or Pre-MLS homes

Did you know that some homes are sold before they officially go on the market? If you’ve ever searched for listings online, you’ve likely seen at least a few properties labeled “Coming Soon.” This means they aren’t available for showings, but you can still make an offer and purchase them sight unseen. Sellers can take things a step further by advertising their home as “Pre-MLS,” which means the house might not even make it online before going under contract.

Because these types of homes don’t usually stay on the market for long, there’s a good chance they won’t be on Zillow. And if they are, they could already be sold by the time you see them! If you want to see homes before everybody else, your best bet is to ask your agent—they’ll be able to show you local listings that you can’t always find on national real estate sites.  

Zillow’s information is often inaccurate

One of Zillow’s biggest (and most infamous) claims to fame is the “Zestimate”—an algorithm-based guess of a home’s potential selling price. While the company asserts that most Zestimates fall within 10% of a home’s actual market value, that 10% can be a difference of tens of thousands of dollars. 

Some buyers use Zestimates to determine how much they should offer for a home, but this isn’t a surefire way to score a great deal. Because Zillow relies on government records and user-reported data, their Zestimates aren’t always as accurate as you might expect.

For example, if a property has undergone recent renovations or has incorrect property tax records, Zillow could price it higher or lower than what it’s really worth. Although Zestimates sometimes take into account a home’s condition, location, or other unique features, the evaluation process is entirely automated—and that could lead to even more inaccuracies.

If you ever have any questions about how much a home is worth, your agent will be able to offer more personalized (and reliable!) advice.

Real estate agents have better local connections

Countless home buyers start their search on Zillow simply because it’s one of the biggest real estate websites out there. While Zillow does have a broad reach, it lacks the personal touch and local expertise you get from working with a real estate agent in your area. 

Real estate agents know the market better than anyone else, which means they can help you gauge whether or not a listing is priced fairly. In fact, many agents offer customized search tools that can give you a better perspective on homes for sale in your target area. And if you team up with a well-connected agent, they might even be aware of off-market properties you won’t see on Zillow. 

Only Buy with the Best

Real estate has and always will be a hyper-local industry. So if you’re thinking about buying a home soon, we’d love to offer you a better experience than you’ll have on Zillow. Take a look at our handy search tool to start browsing the latest listings, and let us know if anything catches your eye. You can even sign up for customized listing alerts to get properties sent straight to your inbox!